{
  "categories": [
    { "name": "Marketing", "slug": "marketing" },
    { "name": "Design", "slug": "design" },
    { "name": "Strategy", "slug": "strategy" }
  ],
  "projects": [
    {
      "title": "Brand Revival",
      "slug": "brand-revival",
      "description": "A comprehensive brand refresh that repositioned the client in their market. We developed a new visual identity, messaging framework, and multi-channel launch campaign that resulted in a 40% increase in brand awareness.",
      "category": "marketing",
      "is_active": true
    },
    {
      "title": "Transformación Digital",
      "slug": "transformacion-digital",
      "description": "Transformación digital completa incluyendo rediseño web, optimización SEO y estrategia de contenido. El proyecto triplicó el tráfico orgánico y mejoró significativamente las tasas de conversión.",
      "category": "design",
      "is_active": true
    },
    {
      "title": "Growth Campaign",
      "slug": "growth-campaign",
      "description": "An integrated growth marketing campaign combining paid media, email automation, and social engagement. The campaign generated 5M+ in attributed revenue over 6 months.",
      "category": "strategy",
      "is_active": true
    },
    {
      "title": "Market Expansion",
      "slug": "market-expansion",
      "description": "Strategic market entry campaign for a B2B SaaS product launching in three new regions. Research-driven targeting and localized messaging achieved 200% of pipeline goals.",
      "category": "strategy",
      "is_active": true
    },
    {
      "title": "Creative Direction",
      "slug": "creative-direction",
      "description": "Full creative direction for a product launch including brand positioning, visual design, packaging, and experiential marketing that won industry recognition.",
      "category": "design",
      "is_active": true
    }
  ]
}